How to Make Any Product “Theme-worthy” – Part 2

Theme the product with design ingenuity. Create a fantastic overall look by using impactful graphic elements that support the theme, messaging, and highlight the brand.

Make it easy on yourself and request the brand guidelines from your customer to pass them along to the supplier that will be designing the artwork. Give the supplier the theme you are looking for and let them know to stay with the brand guidelines and watch them do their magic. It is that easy.

Advantages of products with large imprint areas: A large imprint area is perfect for telling a story visually or even showing a calendar of events. Products with a large imprint area ensure that the client does not have to compromise on the message they want to convey.

Large Imprint Area / Full-color Decoration

Any theme is a go for any full-color, custom decorated item: Some themes can be complicated, but not when you can use artwork to your advantage! Are they having a luau? Use tropical flowers in the graphic. Are they having an anniversary? Include a picture of the original event. Are they raising money for an organization? Use the color of the cause as a base for something wonderful or show the people or place they are saving. 

Nostalgia is great: Suggest using pictures from a location or event to showcase a memory. For example, a University building to Alumni or a city skyline could be used to pull on the heartstrings of the people receiving the gift. You can suggest getting people excited for a destination with artwork that includes visual elements of the destination.

Many event sponsors and only one theme? No problem: Do you have several sponsor logos that have nothing in common but they are all sponsoring a “insert theme here” event? Let the supplier design the themed artwork and have the logos spaced out with a nice “thank you” message from all the sponsors. This is great for festivals, sporting events, or anywhere you are trying to fit in recognition for everyone. 

Not a designer? Don’t worry. Make it easy on yourself and request the brand guidelines from your customer and pass them along to the supplier that will be designing the artwork. Give the supplier the theme you are looking for and let them know to stay with the brand guidelines. Done!

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