How Wide-ranging is the Market for Tech Accessories?

A few weeks ago, I found myself sitting opposite an elderly couple in a café.

They were a friendly pair and struck up a conversation as soon as I sat down. It turned out that it was their granddaughter’s birthday, and they were about to Skype her to wish her a happy birthday.

At first, I thought nothing of it. But, as I sat there sipping my Macha latte and reading the morning ’s headlines on my tablet, I realized just how accessible and widely used technology has become. I couldn’t imagine my great-grandparents being able to switch on a tablet, let alone make a video call. Watching how easily the elderly couple were able to navigate their tech, it dawned on me that people from a wide range of backgrounds and age groups use computers, smartphones, and tablets and are comfortable doing so.

Continue reading “How Wide-ranging is the Market for Tech Accessories?”

Getting Results: The Most Essential Considerations of an Exceptional Branded Product

What are the essential considerations of an exceptional branded product that gets results? Is it how many impressions it will get? Is the brand communicating the intended message via this product? Is it memorable? Is it ‘s useful?  Is it a quality product or will it disappoint and be pitched right after the event?  Continue reading “Getting Results: The Most Essential Considerations of an Exceptional Branded Product”