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Water Sports Equipment Brand

A fashion-forward water sports equipment brand wanted to strengthen brand loyalty with their 20 to 30 demographic outside their usual promotions related to water sports. Most promotional items they had used in the past were water sports accessory-themed and meant to be used when their audience was active.

 

Challenge:  How to strengthen brand loyalty of their 20 to 30-year-old demographic. 

 

Product:   Their tech-savvy demographic live for their sport and their smartphone.  The Wedge™ Mobile Device Stand with Built-in Wireless Charger  provided a tremendous branding opportunity to be top of mind.

 

Solution: Gift an unrelated, but a universally appealing product that delivers the brand message with fun, full-color graphics.  The Wedge™ Mobile Device Stand with Built-in Wireless Charger  provided everyday usefulness inside and outside the home to their top customers. This campaign was one of their most successful, resulting in an increase of orders and an unexpected result of increased social media mentions leading to an uplift of new customers. Success!

Case Studies