We all believe in the power of promotional products, and that is why we love this industry. We know that keeping in front of clients is essential when things are going well. With everything happening right now, it is even more critical to remind clients that we are there to help them.
Here are some out of the box ideas that make sending out self-promos and hosting virtual meetings to the next level.
Continue reading “Building Loyalty with Self-Promo’s”Smart brands build strong relationships with employees and customers—one of the best ways to do this is to use high-valued gifts that deliver brand messaging and utility.
The most in-demand gifts right now are work from home kits, customer appreciation gifts, and thank you gifts that keep brands top of mind.
We have handpicked the most popular products to engage, assist, and energize the people brands care about most.
Continue reading “Build Your Kit”
How many times have you personally seen a commercial and loved it, but could not remember the brand that it was advertising? We all have these moments, but, really, what a waste. Advertising 101 tells us that a consumer must see an ad seven times before remembering a brand. We call it the rule of seven. But with the onset of social media and living in a world inundated with noise, is seven even enough?
Helping brands find promotional products that people remember is more than just the gifting a trinket. The item must have a connection to the audience, be useful in their day-to-day life and the artwork/message on the item must resonate with the user while being relevant to the brand for it to make the maximum impact.
It has been proven that promotional products have one of the lowest costs per impression of all advertising mediums. But no one talks about a way to break through the noise and get noticed. No one talks about how to select a promotional product and have it become essential to its owner.
Promotional products that are used daily make an impact.
Impactful products seamlessly integrate into our lives and they make our day-to-day routines just a bit easier. The ones that solve that “small-problem-that-could-have-been-a-big-one” if it was not for that item. Think about what items you use every day.
Items that indulge the clean God(dess) in us
How many times do you touch your screen in a day? According to Deloitte, an average of 80 times each day. How many times does that screen get smudged? Sticky? Even if it is only once or twice a day, the screen cleaner is in front of the user’s eyes 2 x 7 x 52 = 728 times a year. That is a lot of impressions and impressions WIN mindshare.
Items that come to the rescue when a phone battery is low
Did you ever notice that smartphone batteries seem to run out faster and faster? We spend so much time on our phones that phone batteries cannot keep up with our demand. Trying to wrap up a conference call, finishing that email that the team is waiting on, or taking a video of the band you love and then phone’s battery is suddenly about to die. We have all been there. Who comes to the rescue? The branded power bank that they received last week for opening a credit card. The branded power bank included with their concert VIP gift. The branded power bank that they received for opening a new account. Who really comes to the rescue when the phone battery is running low? Yes, the brand that gave them a power bank.
Items that assist at the place most of us spend our entire day
For many of us, we live in front of a computer screen. A study recently found that American workers spend over two months of every year in front of a computer screen. That is a lot of time and a lot of visibility. That time in front of the computer screen is a great branding opportunity that needs to be seized! Desktop promotional items are the way to do it. Think about how a webcam cover will place the brand in line-of-sight every minute while working on the computer and protecting their privacy. Think of a phone stand or a charging pad that sits on the desk. Think of a cable that connects mobile devices to their computer or charger that matches the branding on the phone stand. Think mousepads, wrist rests, and keyboard rests! Desktop accessories are the kings and queens of delivering functionality, impressions and prolonged brand exposure.
Items that strengthen brand recognition while thanking the recipient
At this festive time of year, top clients will receive so many different gifts. But what will last after the season is over? Is it the chocolates that are quickly eaten? Is it the bottle of wine that collects dust on the shelf? How about the golf balls that are stacked up in the garage for another time and place?
By providing a gift that is used every day by all consumers, companies can be sure that their brand will be seen past the temporary treats. Useful gifts go beyond on the spot entertainment, they are things that people not only will want to use but will come by to ask if they can have another.
They say it takes at least seven views to remember an ad. With the power of promotional products, it is easy to surround the target audience with company branding while they go about their business due to the strategic selection of branded items that customers integrate into their daily routine.
Functional products are the product we use every day. These products become brand ambassadors creating trust and enhancing brand recognition, ultimately making that brand “the brand they DO remember.”
References:
Study: Average Worker Spends 1,700 Hours In Front Of Computer Screen
Since its start in 1991, thousands of organizations have taken advantage of Customer Service Week (October 7th-11th) to show how much they appreciate everything their employees do to enhance the customer experience and to keep their customers happy and coming back. Whether they focus on events, social media posts, or special recognition, this week has tons of room for branded gifts!
Continue reading “How to Get Orders for Customer Service Week”Why desktop accessories are one of the best promo gifts and how to find the right one.
Most people, like you and I, spend way too much time sitting at their desk. Yes, some of us call it
A few weeks ago, I found myself sitting opposite an elderly couple in a café.
They were a friendly pair and struck up a conversation as soon as I sat down. It turned out that it was their granddaughter’s birthday, and they were about to Skype her to wish her a happy birthday.
At first, I thought nothing of it. But,
as I sat there sipping my Macha latte and reading the morning ’s headlines on my tablet, I realized just how accessible and widely used technology has become. I couldn’t imagine my great-grandparents being able to switch on a tablet, let alone make a video call. Watching how easily the elderly couple were able to navigate their tech, it dawned on me that people from a wide range of backgrounds and age groups use computers, smartphones, and tablets and are comfortable doing so.
Continue reading “How Wide-ranging is the Market for Tech Accessories?”
What are the essential considerations of an exceptional branded product that gets results? Is it how many impressions it will get? Is the brand communicating the intended message via this product? Is it memorable? Is it ‘s useful? Is it a quality product or will it disappoint and be pitched right after the event? Continue reading “Getting Results: The Most Essential Considerations of an Exceptional Branded Product”
