Yoga Studio

When studios were forced to close, this boutique chain started seeing their clients request pauses and cancellations on their accounts. To maintain their customers, they quickly pivoted to a virtual approach of delivering classes. 

Challenge:  How to encourage their current clients to not cancel or pause their account and encourage clients who have canceled or paused their account to reactivate their accounts after being paused or canceled. 

Product:   The Wedge™ Mobile Device Stand  provided a way to support a smartphone at the perfect angle during yoga sessions. This would make a fantastic companion piece to help introduce their new live-streamed yoga classes.

Solution:  The Yoga Studio developed a direct mail campaign that included a limited-time discount coupon and a non-traditional promotional item (not a yoga mat or a branded clothing item). The combination of the coupon and  The Wedge™ Mobile Device Stand  gift resulted in enough customers who reinstated their accounts to help the studio to survive the worst of the pandemic. And, as a bonus, through word-of-mouth from their returning customers, the studio gained new virtual-only yogis. A Win-Win for everyone!