Online Floral Shop

An online floral shop was looking to convert the people who receive their flowers to people who send their flowers. 

Challenge:  When the flowers are delivered, people immediately toss the box they came in. What is left to remind the recipient that this online floral shop is the best place to go the next time they need to send flowers?

Product:  Unconventional for a flower shop to go with a tech accessory for a promotional gift, but it worked.  The Wedge™ Mobile Device Stand with Built-in Wireless Charger  provided the canvas for a beautiful flower pattern, incorporated the logo, and communicated their website on the lip. 

Solution:  Provide a universal and highly functional product that may not be thought of as a promotional gift received from a floral company with their branding and website information. The conversion rate of people who received flowers with the gift to people who sent flowers skyrocketed. Customer retention of this gift was higher than they had with any promotional item they have sent in the past.